Bella

Bella brings over 30 years of extensive experience in the financial industry, having held prominent leadership positions across banking and state-owned enterprises. She has served as branch manager, regional director, department general manager, and chairman of state-owned enterprises, specializing in asset management, corporate finance, and wealth planning. With more than two decades in senior management roles, Bella has demonstrated exceptional decision-making skills and leadership, driving sustained performance growth while earning a stellar reputation within the industry.

Now, Bella embarks on an exciting new chapter by joining AIA Hong Kong and Seeds Financial Group to pursue a career in wealth management. Her decision reflects her deep appreciation for Hong Kong as a global financial hub. Bella recognizes Hong Kong’s long-standing financial legacy, robust legal framework, and diversified investment products as key enablers for delivering global asset allocation solutions. She sees immense potential in combining her expertise with the unique opportunities presented by Hong Kong’s market, especially given the growing demand for wealth management and asset protection among high-net-worth individuals.

Bella chose AIA not only for its status as a global leader in life insurance but also for its innovative culture and comprehensive wealth management services. As a company with over a century of history, AIA offers a wide range of products, including family trusts, MPF, insurance, unit-linked funds, and education migration solutions. These offerings align perfectly with Bella’s professional values and goals. Additionally, AIA and Seeds Financial Group’s robust professional training and elite team support reinforced Bella’s confidence in this platform as the ideal stage to further her career.

As a cross-disciplinary expert in banking and wealth management, Bella leverages her sharp market insights and profound understanding of high-net-worth client needs to provide holistic and personalized financial planning solutions. She excels in strategies such as risk diversification, multi-asset allocation, and cross-border wealth planning to help clients mitigate market fluctuations and achieve sustainable wealth growth. Bella also emphasizes critical services such as intergenerational wealth transfer, marriage and asset segregation, tax planning, and trust management to meet the multifaceted needs of high-net-worth individuals.

Bella views this career transformation as a new professional challenge and an opportunity to deliver greater value to her clients through her unique blend of expertise and experience. She aims to integrate her domestic and international insights with Hong Kong’s globally connected market to offer professional, innovative, and forward-looking wealth management services. Through her collaboration with AIA and Seeds Financial Group, Bella is committed to helping clients realize their financial goals while contributing to the growth and success of the team. Her arrival brings unparalleled depth, vision, and potential to the Seeds Financial Group team.